Cookie Policy
This Cookie Policy explains how Open Pharmacy uses cookies and similar technologies to recognise you when you visit our website.
What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Open Pharmacy) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics).
Why Do We Use Cookies?
Open Pharmacy uses first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website.
Third parties serve cookies through our website for advertising, analytics and other purposes.
Types of Cookies We Use
Essential Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas.
Examples include:
- Authentication cookies for secure login
- Shopping basket functionality
- Session management
- Security and fraud prevention
Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
Examples include:
- Google Analytics
- Website performance monitoring
- Error tracking and reporting
- User journey analysis
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.
Examples include:
- Language preferences
- User interface customisation
- Chat functionality
- Social media integration
Targeting and Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Examples include:
- Google Ads and remarketing
- Facebook Pixel
- Third-party advertising networks
- Conversion tracking
How Can You Control Cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager when you first visit our website.
You can also set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
Important Note:
If you choose to refuse cookies, you may not be able to use the full functionality of our website. Essential cookies cannot be refused as they are strictly necessary to provide you with services.
Browser Settings
Most web browsers allow you to control cookies through their settings preferences. However, if you limit the cookies that are able to be set, you may worsen your overall user experience, since it will no longer be personalised to you.
Popular browsers and their cookie settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Cookies and website data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Third-Party Services
Our website integrates with various third-party services that may set their own cookies. These include but are not limited to:
- Google Analytics: For website analytics and performance monitoring
- Google Ads: For advertising and conversion tracking
- Payment Processors: For secure payment processing
- Customer Support Tools: For chat and support functionality
- Content Delivery Networks: For optimised content delivery
Each of these services has their own privacy policies and cookie policies which govern their use of cookies.
Cookie Retention
Different cookies have different lifespans:
- Session cookies: These are temporary and are deleted when you close your browser
- Persistent cookies: These remain on your device for a set period or until you delete them
- Essential cookies: May persist for the duration of your session or up to 12 months
- Analytics cookies: Typically expire after 2 years
- Advertising cookies: Usually expire after 30 days to 2 years
Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Contact Us
If you have any questions about our use of cookies or other technologies, please contact us or email us at hello@theopenpharmacy.com.